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2009 May 3 - 12:00 am

TECHNOLOGY TODAY: The Rise of Wikipedia Dictates Encyclopedic Changes on Web

Encyclopedias traditionally have been regarded as second-rate sources of information, collections of summaries short on depth and authority, works you’d be embarrassed to cite in an academic paper or business presentation.

But compared to some of the other information available on the web, web encyclopedias don’t look so bad. Instead of the rumors, hoaxes, exaggerations and mistakes you sometimes find, encyclopedias — though far from perfect — are for the most part accurate and trustworthy.

Change is again rousing the world of encyclopedias.

Microsoft, one of the early leaders of both CD-ROM and web encyclopedias, has just thrown in the towel. It announced in March the discontinuation of both versions of its Encarta encyclopedia. It plans to stop selling the software version by June, and take down the web version in October.

Microsoft entered the encyclopedia space as it has typically entered other areas, by buying an existing product, in this case non-exclusive rights to the Funk & Wagnalls Encyclopedia. It incorporated Funk & Wagnalls, which at the time was an inexpensive encyclopedia sold largely through supermarkets, into the first edition on Encarta in 1993.

Later, Microsoft bought Collier’s Encyclopedia and New Merit Scholar’s Encyclopedia and also incorporated them into Encarta, gradually improving it over the years. To gain market share, Microsoft gave away its CD-ROM encyclopedia with many new computers, a strategy similar to those it has used in other areas. This seriously hurt Encyclopædia Britannica, forcing its sale in 1996.

Microsoft hasn’t disclosed the reason for discontinuing Encarta, announcing that the “category of traditional encyclopedias and reference material has changed” and that “people today seek and consume information in considerably different ways.”

It’s clear, though, that Encarta, which was available through a paid subscription, has been done in by Wikipedia (www.wikipedia.org). This free web-based encyclopedia is written and edited by readers, a strategy that perfectly fits the wide open world of the Web.

Since its inception in 2001, Wikipedia has grown explosively and now features nearly 3 million articles in English, far more than any competitor.

The term “wiki” is a shortened form of “wiki wiki,” which is a Hawaiian term for “quick.” Wikipedia makes seeking information quick. Even when you do a Google search — another quick way of getting information — a Wikipedia article is often the first link Google returns.

So successful has Wikipedia’s formula of collaborative writing and editing been that Encyclopædia Britannica
(www.britannica.com), which remains in business under a new owner, announced this past January that the company would be accepting additions and edits to the web version from the public.

Encyclopædia Britannica features about 125,000 articles and costs $69.95 per year. Unlike Wikipedia, it’s written by known authors, either on-staff editors or outside experts.

Surprisingly, the accuracy of the two is nearly the same. In 2005, the scientific journal Nature published a study showing that in 42 randomly selected science articles, 162 mistakes appeared in Wikipedia compared to 123 in Encyclopædia Britannica.

Wikipedia is otherwise far from perfect as well. The volunteers who write articles sometimes take excessive ownership of what they’ve contributed, deleting changes, including corrections, made by others, despite the collaborative ideals behind the effort. Like the Web in general, the egalitarian nature of Wikipedia favors the loudest voices over the most learned or informative.

What’s more, as Wikipedia’s own article on itself points out, because of its open nature, it has also been subjected to vandalism, though such attacks are usually corrected quickly. One famous attack involved the article about John Seigenthaler Sr., an assistant to Attorney General Robert Kennedy in the early 1960s. An anonymous contributor wrongly suggested that Seigenthaler may have been directly involved in the assassinations of both John and Robert Kennedy.

Other times, self-interest creates bias. Staff members of U.S. congressmen have been caught changing the Wikipedia articles for their bosses, deleting references, for instance, to campaign pledges they failed to keep.

Still, there’s often very good information to be found through Wikipedia’s populism. Just don’t forget to take it with a grain of silicon. As with the Internet in general, reader beware.

One good strategy, as with all information used for important purposes, is to vet it by seeking multiple sources. The third major online encyclopedia today is the Columbia Encyclopedia, which like Wikipedia is free. It’s available at www.encyclopedia.com, www.dictionary.com, and other sites.

Finally, there’s always the library.

Reid Goldsborough is a syndicated columnist and author of the book
Straight Talk About the Information Superhighway. He can be reached
at reidgold@comcast.net or www.reidgoldsborough.com.

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