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Point of View
2013 October 14 - 12:00 am
When institutions and organizations begin to identify with processes instead of intended outcomes, they become vulnerable. They lose sight of their real missions and, when faced with challenges or disruptive innovation, often struggle to survive. Eastman Kodak, once the dominant brand in photography, identified too closely with the chemical processes it used and failed to recognize that its overarching mission was photography rather than film and film processing. George R. Boggs

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